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Smart venue technology is also a boon to operations staff. These insights help organizers push relevant, targeted offers to customers for gameday or future purchases, as well as fine-tune future strategy, planning and decision-making.

Over time, deeper profiles give an accurate picture of both individual and group behavior and preferences. Organizers can use real-time data to steer guests toward less congested concession stands or restrooms (through the app or by adjusting digital signage), move staff around the stadium as needed and accommodate people with special needs. As guests use the technology, data is collected and profiles are built. Gaining Better Insights through DataĮvent apps, kiosks, sensors and social media provide a rich source of data for event organizers. Guests also share (and share and share!) the entire experience on social media. Throughout the event, they use the app to watch instant replays and also to order food and drinks from stadium vendors, which can be delivered directly to their seats.įan engagement walls build a sense of community and excitement by streaming event activities and team statistics, and let guests use the app to respond to polls and other live communications. Pulling into the stadium parking lot, the app guides them to a parking spot to avoid congestion and then helps them navigate to their seats.

That means a guest first uses the app to purchase tickets. To meet the growing demand, smart venues provide free, reliable Wi-Fi in the stadium as well as the surrounding entertainment and shopping area, along with branded, real-time apps. With 81% of Americans owning a smartphone, delivering on experience and convenience requires technology that centers on mobile devices and connectivity. Providing an End-to-End Guest Experienceįans value experiences, and convenience. Let’s see how a smart venue changes the path of events. And exceeding guest expectations keeps them coming back.īut smart venue technology also provides new business opportunities through data analytics and more efficient operations. Today’s smart venue technology, which combines a robust network infrastructure, high-speed Wi-Fi, Internet of Things (IoT) sensors, cameras, event apps and much more, provides the best live experience for guests and keeps them engaged. As of 2017, Americans spend more than $56 billion per year on live sporting events, and the live concert industry expects to see revenues reaching $31 billion annually by 2022.

Creating the ultimate guest experience is critical to many event venues, and there is great incentive to cater to the crowds.